Whether its Instagram stories, Facebook ads or YouTube product testimonials, using the best free video editing software will make your brand look slick and professional. That’s great news for the starry-eyed entrepreneur. Most renowned video editing tools carry a high price tag, but there are some equally good options that don’t cost a penny. But creating stunning video content is only possible with the help of an editing software. In a world dominated by visual content, a captivating video can help drive your brand’s success.